課程資料

SC01 校本：自我探索與大學學習			開課學期：1151		開課班級：廣告系 1
授課教師：鈕則勳	必修	學期課	學分數：1.0	大賢 0206 星期二 14:10-16:00

SC01 SELF—EXPLORATION AND UNIVERSITY LEARNING			2026 Fall		Department of Advertising 1
Professor：NIU, TSE-HSUN	Required	Semester	Credits: 1.0	Da Xian 0206 Tuesday 14:10-16:00

發展願景

傳揚中華文化，促進跨領域創新，與時精進，邁向國際
It is our objective to promote Chinese culture, enhance cross-disciplinary innovation, seek constant advancement, and embrace global community.

辦學宗旨

秉承質樸堅毅校訓，承東西之道統，集中外之精華，研究高深學術, 培養專業人才，服務社會，致力中華文化之發揚, 促進國家發展.
Based on our motto—“Temperament, Simplicity, Strength, and Tenacity,” “inheriting the merits of the East and the West” and “absorbing the essence of Chinese and foreign cultures,” we make it our mission to pursue advanced research, develop professional talents, serve the society, promote Chinese culture and support national development.

校教育目標
校基本素養
校核心能力

院教育目標

樹立新聞傳播專業倫理 To establish professional ethics in journalism and communication.
深化人文及社會科學涵養 To deepen knowledge and cultivation in the humanities and social sciences.
增進創意設計與企劃能力 To enhance creative design and project planning abilities.
養成資訊科技操作應用能力 To cultivate competence in the operation and application of information technology.
培育多媒體經營管理學能 To develop knowledge and skills in multimedia management and operations.

院核心能力

現代公民之人文社會關懷精神 The spirit of humanistic and social concern of modern citizens.
發現、思考，分析與解決問題之能力 The ability to identify, think critically, analyze, and solve problems.
新聞暨傳播從業人員之專業倫理 Professional ethics for journalism and communication practitioners.
數位媒介產製能力 Digital media production capabilities.

系教育目標

認識與理解多元文化 To recognize and understand diverse cultures.
關懷與省思當代社會議題 To care about and reflect on contemporary social issues.
具備科學素養與資訊應用的能力 To develop scientific literacy and the ability to apply information technology.
增進語言溝通與表達的能力 To enhance language communication and expression skills.

系核心能力

藝術品味與人文涵養 Artistic appreciation and humanistic literacy.
國際視野與多元文化 Global vision and multicultural awareness.
社會關懷與公民責任 Social concern and civic responsibility.
邏輯思維與運算能力 Logical thinking and computational skills.

課程目標

本課程目的是協助大一新生於入學初期建立大學學習與自我發展的基礎，作為學生進入大學後的「入門地圖」。課程將引導學生從認識自己、認識學校、建立 AI 時代的學習方法，以及理解社會與安全責任等面向出發，逐步形成對大學生活、學習方向與未來發展的初步理解。透過本課程，學生將能認識個人特質、學習風格、內在動機與生涯興趣；熟悉本校校史文化、校園資源與學習支持系統；學習運用 AI 與數位工具提升自主學習能力；並理解大學生在社會參與、公共安全、永續發展與公民責任中的角色，為後續四年大學學習與個人生涯發展奠定基礎。 This course aims to help first-year students establish a foundation for university learning and self-development during the early stage of their college life. It serves as an “introductory map” for students as they enter university. The course guides students to develop an initial understanding of university life, learning directions, and future development by exploring self-understanding, knowledge of the university, learning methods in the age of AI, and social and safety responsibilities. Through this course, students will be able to recognize their personal traits, learning styles, intrinsic motivations, and career interests; become familiar with the university’s history and culture, campus resources, and learning support systems; learn to use AI and digital tools to enhance self-directed learning; and understand the roles of university students in social participation, public safety, sustainable development, and civic responsibility. In doing so, the course lays a foundation for students’ four years of university learning and personal career development.

課程能力

藝術品味與人文涵養 Artistic appreciation and humanistic literacy. (比重 25%)
國際視野與多元文化 Global vision and multicultural awareness. (比重 25%)
社會關懷與公民責任 Social concern and civic responsibility. (比重 25%)
邏輯思維與運算能力 Logical thinking and computational skills. (比重 25%)

課程概述

本課程為大一上學期校本課程，主要目的在於協助新生順利銜接高中與大學階段的學習生活，並建立大學四年學習與自我成長的基礎方向。課程內容以「自我探索與大學學習」為核心，結合生命教育、校史文化、AI 學習能力、社會責任與公共安全等主題，協助學生從個人、學校、科技與社會四個層面理解大學學習的意義。課程設計兼顧導師輔導與素養主題教學，透過課堂討論、測評工具、校園資源介紹、AI 線上學習模組與學習反思，引導學生逐步認識自己的學習特質與發展方向，建立對學校的認同與歸屬感，並培養面對 AI 時代所需的自主學習能力與社會責任意識。 This course is a school-based curriculum for first-year students in their first semester. Its main purpose is to help new students make a smooth transition from high school to university learning and campus life, while establishing a basic direction for four years of university study and personal growth. Centered on “Self-Exploration and University Learning,” the course integrates themes such as life education, school history and culture, AI learning competencies, social responsibility, and public safety. It helps students understand the meaning of university learning from four dimensions: the self, the university, technology, and society. The course design combines academic advising with competency-based thematic instruction. Through classroom discussions, assessment tools, introductions to campus resources, AI online learning modules, and reflective learning activities, students are guided to gradually understand their own learning characteristics and developmental direction, develop a sense of identification and belonging toward the university, and cultivate the self-directed learning abilities and sense of social responsibility needed in the AI era.

授課內容

1.目的在於協助新生能銜接高中與大學的生活。
2.會針對AI概念、社會責任、生命教育、校史文化及公共安全等主題，讓學生了解大學教育的意義，培養對AI時代所需自主學習能力與社會責任意識。

授課方式

採多元學習方式進行

評量方式

課程能力 /評量方式	藝術品味與人文涵養 Artistic appreciation and humanistic literacy. (比重 25%)	國際視野與多元文化 Global vision and multicultural awareness. (比重 25%)	社會關懷與公民責任 Social concern and civic responsibility. (比重 25%)	邏輯思維與運算能力 Logical thinking and computational skills. (比重 25%)
課堂參與 Class participation30%	25%	25%	25%	25%
出席紀錄考核評量 Attendance30%	25%	25%	25%	25%
口頭報告 Oral presentation20%	25%	25%	25%	25%
作業 Assignment20%	25%	25%	25%	25%

上課用書

（師生應遵守智慧財產權及不得非法影印）
依照學校所編訂的講義授課

參考書目