課程資料

Y840 跨域社會︰AI與創新策略－啟動設計工作室的智能創業新時代			開課學期：1151		開課班級： AI建築 2
授課教師：陳之凡	必修	學期課	學分數：2.0	大義 0537 星期五 14:10-16:00

Y840 AI AND INNOVATION STRATEGIES：LAUNCHING A NEW ERA OF INTELLIGENT ENTREPRENEURSHIP FOR DESIGN STUDIOS			2026 Fall		Spatial Intelligence in the AI Era: Cross-disciplinary Exploration of architecture, design and entrepreneurship 2
Professor：CHEN, TSUNG-CHENG	Required	Semester	Credits: 2.0	Da Yi 0537 Friday 14:10-16:00

發展願景

傳揚中華文化，促進跨領域創新，與時精進，邁向國際
It is our objective to promote Chinese culture, enhance cross-disciplinary innovation, seek constant advancement, and embrace global community.

辦學宗旨

秉承質樸堅毅校訓，承東西之道統，集中外之精華，研究高深學術, 培養專業人才，服務社會，致力中華文化之發揚, 促進國家發展.
Based on our motto—“Temperament, Simplicity, Strength, and Tenacity,” “inheriting the merits of the East and the West” and “absorbing the essence of Chinese and foreign cultures,” we make it our mission to pursue advanced research, develop professional talents, serve the society, promote Chinese culture and support national development.

校教育目標
校基本素養
校核心能力

通識教育理念

本校通識課程的學習在提供學生建立廣博的知識基礎，以厚植學生跨域知能整合的能力，並奠定終身學習的基礎知能。The General Education curriculum of our university aims to provide students with a broad foundation of knowledge, strengthen their ability to integrate interdisciplinary competencies, and establish essential skills for lifelong learning.

通識教育目標

認識與理解多元文化 To recognize and understand diverse cultures.
關懷與省思當代社會議題 To care about and reflect on contemporary social issues.
具備科學素養與資訊應用的能力 To develop scientific literacy and the ability to apply information technology.
增進語言溝通與表達的能力 To enhance language communication and expression skills.

通識教育特色

1.開設富涵中華文化課程，華岡博物館營造人文學習環境。Offering courses rich in Chinese culture, complemented by the Hwa Kang Museum of Chinese Culture University to create a humanistic learning environment.
2.本校通識課程師資齊備。A well-qualified faculty dedicated to General Education courses.
3.多元跨域課程選項。A diverse selection of interdisciplinary courses.
4.本校教師自編多門通識教材書籍。Faculty-authored textbooks for multiple General Education courses.

教學目標

關懷與省思當代社會議題$具備科學素養與資訊應用的能力

教學目標內涵

This course primarily guides students to explore the applications of Artificial Intelligence (AI) and innovation strategies in modern entrepreneurship, specifically targeting the new era of intelligent entrepreneurship for design studios. The course begins by comparing the fundamental differences between innovative entrepreneurship and traditional entrepreneurship, enabling students to understand the distinct strategies and implementations of each. Subsequently, by clarifying common myths in the entrepreneurial process, the course fosters students' critical thinking and problem-solving abilities. In the section on business models and market strategies, students will be instructed on how to evaluate and optimize business models, and how to develop effective market entry and marketing strategies using data-driven approaches. Students will learn how to utilize generative AI technologies to analyze market data, thereby transforming product-oriented thinking into the ability to create market opportunities. Additionally, the course covers the theories and practices of service design and customer experience, guiding students on how to improve processes and enhance customer experiences to increase the value and effectiveness of services. Through the analysis of real-world case studies and interactive discussions, students will have the opportunity to apply their knowledge in practical scenarios, enhancing their practical skills and decision-making capabilities.

課程能力

邏輯思維與運算能力 Logical thinking and computational skills. (比重 100%)

課程概述

課程主要引導學生探索人工智慧（AI）與創新策略在現代創業中的應用，特別針對設計工作室的智能創業新時代。課程首先比較創新創業與傳統創業的基本差異，讓學生理解兩者在策略與實施上的不同。接著透過釐清創業過程中的常見迷思，培養學生的批判性思維與問題解決能力。 在商業模式與市場策略部分，課程將指導學生如何評估與優化商業模式，並運用數據驅動的方法制定有效的市場入口與行銷策略。學生將學習如何運用生成式 AI技術分析市場數據，從而將產品思維轉化為創造市場機會的能力。 此外，課程涵蓋服務設計與顧客體驗的理論與操作指導學生如何改善流程與提升顧客體驗，以增強服務的價值和效益。通過實際案例分析與互動討論，學生將有機會將所學知識應用於實際情境中，提升實務操作與決策能力。

輔導時間

教師聯絡資訊

Email：czc5@ulive.pccu.edu.tw
分機：

課程進度

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