課程資料

Y875 跨域社會︰視覺符碼與產業創意創新			開課學期：1142		開課班級：創意力 2
授課教師：楊勝雄	必修	學期課	學分數：2.0	大孝 0510 星期五 11:10-13:00

Y875 VISUAL CODES AND INDUSTRIAL CREATIVE INNOVATION			2026 Spring		Making Creativity Your Superpower: From Idea to Practice 2
Professor：YANG, SHEN-HSIUNG	Required	Semester	Credits: 2.0	Da Xiao 0510 Friday 11:10-13:00

發展願景

傳揚中華文化，促進跨領域創新，與時精進，邁向國際
It is our objective to promote Chinese culture, enhance cross-disciplinary innovation, seek constant advancement, and embrace global community.

辦學宗旨

秉承質樸堅毅校訓，承東西之道統，集中外之精華，研究高深學術, 培養專業人才，服務社會，致力中華文化之發揚, 促進國家發展.
Based on our motto—“Temperament, Simplicity, Strength, and Tenacity,” “inheriting the merits of the East and the West” and “absorbing the essence of Chinese and foreign cultures,” we make it our mission to pursue advanced research, develop professional talents, serve the society, promote Chinese culture and support national development.

校教育目標
校基本素養
校核心能力

通識教育理念

本校通識課程的學習在提供學生建立廣博的知識基礎，以厚植學生跨域知能整合的能力，並奠定終身學習的基礎知能。The General Education curriculum of our university aims to provide students with a broad foundation of knowledge, strengthen their ability to integrate interdisciplinary competencies, and establish essential skills for lifelong learning.

通識教育目標

認識與理解多元文化
關懷與省思當代社會議題
具備科學素養與資訊應用的能力
增進語言溝通與表達的能力

通識教育特色

1.開設富涵中華文化課程，華岡博物館營造人文學習環境。Offering courses rich in Chinese culture, complemented by the Hwa Kang Museum of Chinese Culture University to create a humanistic learning environment.
2.本校通識課程師資齊備。A well-qualified faculty dedicated to General Education courses.
3.多元跨域課程選項。A diverse selection of interdisciplinary courses.
4.本校教師自編多門通識教材書籍。Faculty-authored textbooks for multiple General Education courses.

教學目標

認識與理解多元文化$關懷與省思當代社會議題$具備科學素養與資訊應用的能力

教學目標內涵

每2週的教學活動包括理論分析、設計實作、作品展示和評析。以此促發學生對自己生活周遭環境、活動與社會，進行細緻微觀與理解，藉著視覺思考的技術來提升學生的美感綜合能力，增進職場競爭力。

課程能力

藝術品味與人文涵養 (比重 50%)
國際視野與多元文化 (比重 25%)
邏輯思維與運算能力 (比重 25%)

課程概述

本課程旨在探討數位視覺符碼與產業創新之間的創關係，透過跨領域的探討，讓學生能夠理解數位時代下的視覺符號與意義，如何幫助產業能夠掌握運用數位視覺語言與受眾互相進行文化交流的能力。課程內容將涵蓋數位視覺符號的基本理論與分析方法、不同文化間的視覺表現差異、以及視覺符碼在不同文化背景下的應用。同時將透過案例分析和實際操作，讓學生能夠深入了解數位視覺文化符碼要如何幫助產業形象創新，並且培養他們的批判思考能力和創意表達能力。本課程適合對數位視覺藝術、傳播設計、文化研究等領域有興趣的學生，無論是希望從事相關行業，或是對數位化跨文化創業感興趣的人士，都能夠從中受益。通過本課程的學習，學生將能夠更加敏銳地理解不同視覺符碼的意涵，並且具備運用視覺符碼進行文化交流的能力，為未來的職業發展打下堅實的基礎。 This course aims to explore the relationship between digital visual codes and industrial innovation. Through interdisciplinary discussions, students will understand how visual symbols and meanings in the digital age can help industries effectively engage in cultural exchanges with their audiences using digital visual language. The course content will cover the basic theories and analytical methods of digital visual symbols, the differences in visual expressions across cultures, and the applications of visual codes in various cultural contexts. Additionally, through case studies and practical exercises, students will gain a deeper understanding of how digital visual cultural codes can aid in the innovation of industrial images, while also cultivating their critical thinking and creative expression skills. This course is suitable for students interested in digital visual arts, communication design, cultural studies, and related fields. Whether they aspire to work in relevant industries or are interested in cross-cultural entrepreneurship in the digital realm, participants will benefit from this course. Through their studies, students will develop a sharper understanding of the meanings of different visual codes and acquire the ability to use visual codes for cultural exchange, laying a solid foundation for their future career development.

授課內容

本課程探討視覺符碼的設計與應用，結合創意思維與產業需求，涵蓋符號學基礎、視覺溝通策略、品牌設計及創新案例分析，培養學生運用視覺語言進行創新設計的能力，提升產業競爭力。
This course explores the design and application of visual symbols, combines creative thinking and industry needs, covers semiotic foundations, visual communication strategies, brand design and innovative case analysis, cultivates students' ability to use visual language for innovative design, and enhances industrial competitiveness.

授課方式

本課程採取講授與實作結合的方式，透過案例分析、專題討論及創意工作坊，幫助學生理解視覺符碼的應用，並激發創意。課程強調理論與實務並重，引導學生將學習成果應用於產業創新。

評量方式

課程能力 /評量方式	藝術品味與人文涵養 (比重 50%)	國際視野與多元文化 (比重 25%)	邏輯思維與運算能力 (比重 25%)
平時作業30%	50%	25%	25%
速寫作業20%	50%	25%	25%
期中作業20%	50%	25%	25%
期末作業30%	50%	25%	25%

上課用書

（師生應遵守智慧財產權觀念及不得不法影印、下載及散布）
自訂教材

參考書目