課程資料
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7318 傳播理論
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開課學期：1131
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開課班級：
廣告系 2B
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授課教師：潘家鑫
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必修
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學期課
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學分數：3.0
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大孝 0511 星期三 13:10-16:00
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7318 COMMUNICATION THEORIES
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2024 Fall
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Department of Advertising 2B
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Professor：PAN, CHIA-HSIN
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Required
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Semester
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Credits:
3.0
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Da Xiao 0511 Wednesday 13:10-16:00
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發展願景
傳揚中華文化，促進跨領域創新，與時精進，邁向國際
It is our objective to promote Chinese culture, enhance cross-disciplinary innovation, seek constant advancement, and embrace global community.
辦學宗旨
秉承質樸堅毅校訓，承東西之道統，集中外之精華，研究高深學術, 培養專業人才，服務社會，致力中華文化之發揚, 促進國家發展.
Based on our motto—“Temperament, Simplicity, Strength, and Tenacity,” “inheriting the merits of the East and the West” and “absorbing the essence of Chinese and foreign cultures,” we make it our mission to pursue advanced research, develop professional talents, serve the society, promote Chinese culture and support national development.
校教育目標
校基本素養
校核心能力
院教育目標
樹立新聞傳播專業倫理
深化人文及社會科學涵養
增進創意設計與企劃能力
養成資訊科技操作應用能力
培育多媒體經營管理學能
院核心能力
現代公民之人文社會關懷精神
發現、思考，分析與解決問題之能力
新聞暨傳播從業人員之專業倫理
數位媒介產製能力
系教育目標
培育具人文涵養與專業技能廣告人才
訓練策略思考及企劃撰寫提案之技能
啟發掌握趨勢脈動與流行時尚之眼光
灌輸行銷及創意產業規劃與執行能力
提升創意內容產製之必備能力與技巧
系核心能力
廣告策略企畫與執行能力
廣告創意表現與產製能力
創意產業行銷與整合能力
課程目標
1. 培養學生理解大眾傳播基本概念、理論與實務應用。2. 培養學生分析、思考、批判大眾傳播現象、發展與趨勢能力。
課程概述
了解消費者在大眾傳播過程中的認知過程與媒介效果，以及消費者與平面、電子媒體及電腦中介傳播的互動過程。課程內容著重基本理論概念與傳播應用研究，鼓勵課堂討論與個人經驗分享。
The goals of this course is to advance students' understanding of consumers' cognition processes and effects in the context of mass communication process, and their interactions with traditonal, electronic and computer media. Basic concepts, theories, and their applications are emphasized. Especially students' relevant ideas and experiences sharing are encourged.
授課內容
本課程為本系EMI全英課程，為培養本系學生十一項核心能力之精神堡壘，了解消費者在大眾傳播過程中的認知過程與媒介效果，以及消費者與平面、電子媒體及電腦中介傳播的互動過程。課程內容著重基本理論概念與傳播應用研究，鼓勵課堂討論與個人經驗分享。本課程為本校新聞暨傳播學院必修課程。
成績計算：平時成績30%，期中考30%，期末考40%。
The goals of this course is to advance students' understanding of consumers' cognition processes and effects in the context of mass communication process, and their interactions with traditonal, electronic and computer media. Basic concepts, theories, and their applications are emphasized. Especially students' relevant ideas and experiences sharing are encourged.
Scores: mid-term 30%, homeworks 30%, and final computer-based proposal 40%
授課方式
lecture, discussion, presentation
評量方式
上課用書
（師生應遵守智慧財產權及不得非法影印）
A cognitive psychology of mass communication [electronic resource] / Richard Jackson Harris.
E-Library link: https://webpac.pccu.edu.tw/search~S1*cht?/aharris%2C+richard+jackson/aharris+richard+jackson/1%2C1%2C7%2CB/frameset&FF=aharris+richard+jackson&4%2C%2C7
參考書目
（師生應遵守智慧財產權及不得非法影印）
Severin, W.J. and J.W. Tankard, Communication Theories: Origins, Methods, Uses, Fifth Edition, New York: Longman (1997)
課程需求
要報告
Communication research paper introduction and analysis
輔導時間
- 星期一 13:00-15:00
- 星期二 13:00-15:00
- 星期三 12:00-13:00
- 星期五 13:00-14:00
教師聯絡資訊
Email：pjx@faculty.pccu.edu.tw
分機：37334
課程進度
| 2024/09/11 | Introduction備註How to use E-library |
| 2024/09/25 | Mass Communication in Our Wired Society: The Changing |
| 2024/10/09 | Research and Theory in Mass Communication: How We Study Media Scientifically |
| 2024/10/23 | The Psychology of Media Use: Tapping into Our Deepest Selves |
| 2024/10/30 | Reviews of part 1 |
| 2024/11/20 | Media Portrayals of Groups: Distorted Social Mirrors |
| 2024/12/04 | Advertising: Baiting, Catching, and Reeling Us In |
| 2024/12/11 | Final presetation |
| 2024/12/18 | Final presentation備註computer-based final test (audio-visual materials included) |
| 2024/12/25 | Final presentation |