課程資料
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Y840 跨域社會︰AI與創新策略－啟動設計工作室的智能創業新時代
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開課學期：1141
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開課班級：
AI建築 2
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授課教師：何益賢
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必修
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學期課
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學分數：2.0
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大典 0413 星期五 14:10-16:00
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Y840 AI AND INNOVATION STRATEGIES：LAUNCHING A NEW ERA OF INTELLIGENT ENTREPRENEURSHIP FOR DESIGN STUDIOS
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2025 Fall
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Spatial Intelligence in the AI Era: Cross-disciplinary Exploration of architecture, design and entrepreneurship 2
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Professor：HO, YI-HSIEN
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Required
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Semester
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Credits:
2.0
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Da Dian 0413 Friday 14:10-16:00
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發展願景
傳揚中華文化，促進跨領域創新，與時精進，邁向國際
It is our objective to promote Chinese culture, enhance cross-disciplinary innovation, seek constant advancement, and embrace global community.
辦學宗旨
秉承質樸堅毅校訓，承東西之道統，集中外之精華，研究高深學術, 培養專業人才，服務社會，致力中華文化之發揚, 促進國家發展.
Based on our motto—“Temperament, Simplicity, Strength, and Tenacity,” “inheriting the merits of the East and the West” and “absorbing the essence of Chinese and foreign cultures,” we make it our mission to pursue advanced research, develop professional talents, serve the society, promote Chinese culture and support national development.
校教育目標
校基本素養
校核心能力
通識教育理念
本校通識課程的學習在提供學生建立廣博的知識基礎，以厚植學生跨域知能整合的能力，並奠定終身學習的基礎知能。
通識教育目標
認識與理解多元文化
關懷與省思當代社會議題
具備科學素養與資訊應用的能力
增進語言溝通與表達的能力
通識教育特色
1.開設富涵中華文化課程，華岡博物館營造人文學習環境。
2.本校通識課程師資齊備。
3.多元跨域課程選項。
4.本校教師自編多門通識教材書籍。
教學目標
關懷與省思當代社會議題$具備科學素養與資訊應用的能力
教學目標內涵
This course primarily guides students to explore the applications of Artificial Intelligence (AI) and innovation strategies in modern entrepreneurship, specifically targeting the new era of intelligent entrepreneurship for design studios. The course begins by comparing the fundamental differences between innovative entrepreneurship and traditional entrepreneurship, enabling students to understand the distinct strategies and implementations of each. Subsequently, by clarifying common myths in the entrepreneurial process, the course fosters students' critical thinking and problem-solving abilities.
In the section on business models and market strategies, students will be instructed on how to evaluate and optimize business models, and how to develop effective market entry and marketing strategies using data-driven approaches. Students will learn how to utilize generative AI technologies to analyze market data, thereby transforming product-oriented thinking into the ability to create market opportunities.
Additionally, the course covers the theories and practices of service design and customer experience, guiding students on how to improve processes and enhance customer experiences to increase the value and effectiveness of services. Through the analysis of real-world case studies and interactive discussions, students will have the opportunity to apply their knowledge in practical scenarios, enhancing their practical skills and decision-making capabilities.
課程能力
邏輯思維與運算能力 (比重 100%)
課程概述
課程主要引導學生探索人工智慧（AI）與創新策略在現代創業中的應用，特別針對設計工作室的智能創業新時代。課程首先比較創新創業與傳統創業的基本差異，讓學生理解兩者在策略與實施上的不同。接著透過釐清創業過程中的常見迷思，培養學生的批判性思維與問題解決能力。
在商業模式與市場策略部分，課程將指導學生如何評估與優化商業模式，並運用數據驅動的方法制定有效的市場入口與行銷策略。學生將學習如何運用生成式 AI技術分析市場數據，從而將產品思維轉化為創造市場機會的能力。
此外，課程涵蓋服務設計與顧客體驗的理論與操作指導學生如何改善流程與提升顧客體驗，以增強服務的價值和效益。通過實際案例分析與互動討論，學生將有機會將所學知識應用於實際情境中，提升實務操作與決策能力。
授課內容
本課程帶領同學認識生成式人工智慧、創新思維及設計工作室的創業策略。從AI基礎應用、商業模式到服務設計，課程內容深入淺出，結合理論與實務。後半段將以團隊專題實作，透過AI工具協助，同學將實際發想並簡單規劃屬於自己的創新服務或產品。無需設計背景，只要對未來充滿好奇，就能開啟智能創業的第一步！
This course introduces students to generative AI, innovative thinking, and entrepreneurial strategies for design studios. Covering everything from foundational AI applications and business models to service design, the curriculum progresses clearly from fundamentals to advanced applications, seamlessly integrating theory with practice. In the latter part of the course, students will engage in team projects. Leveraging AI tools, they will actively brainstorm and develop preliminary plans for their own innovative service or product concept. No prior design background is required – all you need is curiosity about the future to take your first step into the world of intelligent entrepreneurship!
授課方式
小組活動、專題製作、課堂講解
Teaching Methods:Group Activities, Project Development, Interactive Lectures / Classroom Instruction
評量方式
上課用書
（師生應遵守智慧財產權觀念及不得不法影印、下載及散布）
教師自編
Materials Developed by the Instructor
參考書目
（師生應遵守智慧財產權觀念及不得不法影印、下載及散布）
■趙士豪(2025)。人人必學GEN AI人工智慧生成內容：線上AI工具整合與創新應用含AIA國際認證 - 人工智慧生成內容(Specialist Level)-最新版-附贈MOSME行動學習一點通：評量．詳解，台科大出版社。
■智策慧品牌顧問有限公司(2025)。智創品牌與AI行銷科技（品牌企劃師的第一本書），新陸書局。
■楊皓霖(2025)。零基礎快速入門：利用 AI 輕鬆打造個人專屬自動化程式，深智數位 。
課程需求
要報告
要分組討論
輔導時間
教師聯絡資訊
Email：hyx13@ulive.pccu.edu.tw
分機：
課程進度
| 2025/09/19 | 課程導論與自我認識：介紹課程架構、AI簡史、AI在日常生活中的應用
Course Introduction and Orientation: Covering course structure, a brief history of AI, and AI applications in daily life. |
| 2025/09/26 | AI基本概念與工具體驗：認識生成式AI（如ChatGPT、Midjourney等）、簡易操作體驗
AI Fundamentals and Hands-on Exploration: Introduction to Generative AI (e.g., ChatGPT, Midjourney) with basic hands-on practice. |
| 2025/10/03 | 創新思維與跨域設計思考：創新定義、跨領域合作案例分享
Exploring definitions of innovation and showcasing cross-disciplinary collaboration case studies. |
| 2025/10/17 | 商業模式入門：商業模式圖（BMC）介紹、設計工作室的商業邏輯
Business Model Fundamentals: Introduction to the Business Model Canvas (BMC) and exploring the business fundamentals of design studios. |
| 2025/10/24 | 服務設計基礎：服務設計流程、用戶旅程圖、同理心地圖
Service Design Fundamentals: Exploring the service design process, user journey maps, and empathy maps. |
| 2025/10/31 | AI如何改變創業與工作室運作：實例介紹：AI如何協助設計、創業、行銷、客服等
The Transformative Impact of AI on Entrepreneurship & Studio Operations: Showcasing real-world cases: How AI assists in design, entrepreneurship, marketing, and customer service. |
| 2025/11/07 | 期中報告（分組簡報與回饋）：小組初步構想與學習收穫
Midterm Presentations (Group Pitches & Feedback): Presenting preliminary group concepts and reflecting on key takeaways. |
| 2025/11/14 | 專題說明與團隊組成：介紹後續專題製作流程、分組與主題討論
Project Kickoff & Team Formation: Outlining the subsequent project workflow, forming teams, and initiating topic discussions. |
| 2025/11/21 | 顧客需求與問題定義：學習如何找出用戶痛點、定義問題
Customer Needs & Problem Definition: Mastering techniques to identify user pain points and define core problems. |
| 2025/11/28 | AI工具應用實作（文案/影像/簡報）：練習用AI生成文案、圖片
AI Tools Practical Workshop (Copywriting/Visuals/Presentations): Generating copy and images using AI, with practical exercises. |
| 2025/12/05 | 解決方案發想與原型設計：發想創新解決方案、簡單原型設計（紙上或數位原型）
Solution Ideation & Prototyping: Developing innovative solutions and creating simple prototypes (paper prototypes or digital mockups). |
| 2025/12/12 | 解決方案發想與原型設計：發想創新解決方案、簡單原型設計（紙上或數位原型）
Solution Ideation & Prototyping: Developing innovative solutions and creating simple prototypes (paper prototypes or digital mockups). |
| 2025/12/19 | 行銷與品牌故事：基礎品牌建立、AI如何協助行銷與故事包裝
Marketing & Brand Storytelling: Covering brand building fundamentals; exploring how AI enhances marketing and story packaging. |
| 2025/12/26 | 創業計畫簡報技巧：如何做一場吸引人的創業簡報，常見結構與說服力重點
Pitch Mastery for Entrepreneurs: Mastering the art of compelling startup pitches: essential structure and key persuasive elements. |
| 2026/01/02 | 期末報告與展示：各組成果簡報與展示，課程總結
Final Presentations & Showcase: Groups present their project outcomes; reflecting on key learnings and course wrap-up. |